Frost Art Work

Ambient Drawing

Rajec is a spring water known in Czech Republic for its positioning “Patented by Nature”. The brief given to Leagas Delaney was to increase the sales of water during the winter and to enhance its “natural” image with a minimum investment. Several artworks showing nature and countryside have been creating during a freezing night not with a specific paint, but with Rajec water, creating an appeal for passers-by
TitleIce Art Work
Campaign Ice Art Work
Advertiser Kofola a.s.
Brand Rajec

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PostedSeptember 2011
Business SectorSubscribers Only
Media Type Outdoor/Out of Home
Illustrator Subscribers Only
Illustrator L...en A....en Subscribers Only
Illustrator ..n T...k Subscribers Only
Copywriter P..r C..h Subscribers Only
Copywriter I..r P...ta Subscribers Only
Art Director Subscribers Only
Creative Director Subscribers Only