Frost Art Work

Ambient Drawing

Rajec is a spring water known in Czech Republic for its positioning “Patented by Nature”. The brief given to Leagas Delaney was to increase the sales of water during the winter and to enhance its “natural” image with a minimum investment. Several artworks showing nature and countryside have been creating during a freezing night not with a specific paint, but with Rajec water, creating an appeal for passers-by
TitleIce Art Work
Agency
Campaign Ice Art Work
Advertiser Kofola a.s.
Brand Rajec

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Business SectorSubscribers Only
Media Type Outdoor/Out of Home
Creative Director T...za Sv.....va Subscribers Only
Art Director Kr....na Am.....va Subscribers Only
Copywriter
Copywriter I..r P...ta Subscribers Only
Illustrator Kr....na Am.....va Subscribers Only
Illustrator
Illustrator ..n T...k Subscribers Only