Fur Fur Away Towels

Away with the winter

Start of the summer season, women and men will show their body with bikinis, swimsuits… It is a perfect moment for Gillette to communicate on body hair shaving. BBDO Germany has decided to launch a guerrilla marketing in creating the first towels with holes in areas where one would usually find body hair. These towels were placed on grass fields in outdoor swimming pools, at bathing lakes, in parks. The towels have been stolen not only by dozens but by hundreds
TitleFur Fur Away Towels (Film)
Campaign Fur Fur Away Towels
Advertiser Procter & Gamble
Brand Gillette

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PostedNovember 2011
Business SectorSubscribers Only
Media Type Case Study