Fusion between Real life and Internet

The newest model has become the feature of a live, online car chase showing off its handling ability and speed

An app enabled people to practice with the different models to try and catch the car, and the most popular Dutch websites advertised the live car chase with banners disguised as the racing track. The internet users had to click on the Golf each time it appeared on the screen. This operation created the biggest click rate and a real promotion for the new model
TitleGTI BannerBahn
Agency
Campaign GTI BannerBahn
Advertiser Volkswagen
Brand Volkswagen

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Media Type Web Advertising/Banners
Length

About ACHTUNG! mcgarrybowen

Latest News

Luis Suárez’s Biting Incident Inspires Dutch Agency to Create World Cup Themed Pacman Game.

One day after Uruguayan superstar Luis Suárez bit the Italian defender Giorgio Chiellini, Amsterdam based creative agency ACHTUNG! redesigned their original Suárez themed Pacman game Hapman, according to what had happened on the pitch at the current World Cup.

Running away from the Mexican referee as Luis Suárez, players need to munch through all Chiellini’s before Marco Rodríguez catches them.

The game is available at: bitemangame.com