Fusion between Real life and Internet

The newest model has become the feature of a live, online car chase showing off its handling ability and speed

An app enabled people to practice with the different models to try and catch the car, and the most popular Dutch websites advertised the live car chase with banners disguised as the racing track. The internet users had to click on the Golf each time it appeared on the screen. This operation created the biggest click rate and a real promotion for the new model
TitleGTI BannerBahn
Agency
Campaign GTI BannerBahn
Advertiser Volkswagen
Brand Volkswagen

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Date of First Broadcast/Publication Subscribers Only
Product Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Advertising/Banners
Length