Giant QR Code

Design auto-promotion

BBDO Proximity was awarded Design Agency of the Year at the Red Dot Design award. As a winner, it got the possibility to exhibit its work in the Red Dot Design Museum, a former coal mine. The agency has decided to unite modern and history in creating a virtual exhibition accessible through a giant QR code made with pieces of coal demonstrating all its expertise as a global and design communication agency. The results in term of RP were outstanding
TitleThe Interactive Coal-Gate (Film)
Campaign The Interactive Coal-Gate
Advertiser BBDO
Brand BBDO

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PostedNovember 2011
Business SectorSubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
Media Type Packaging, Branding & Design
Chief Creative Officer Subscribers Only
Chief Creative Officer Subscribers Only
Executive Creative Director C....en B..k Subscribers Only
Art Director A...m Me....rf Subscribers Only
Copywriter I...el Subscribers Only