Great aquatic stunt

In the very competitive market of smartphones, Xperia stands out from the crowd

For the launch of the new Xperia Z3 range in Dubai, FP7 agency has come UP with the idea of a special pop-up store demonstrating one of the qualities of the mobile phone: being waterproof. Users could explore the world’s first underwater store, test the different devices and share their experience with a free underwater WiFi snorkeling and swimming while breathing fresh air inside.
TitleThe World's First Underwater Store
Agency
Campaign The World's First Underwater Store
Advertiser Sony Mobile
Brand Sony

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