Great aquatic stunt

In the very competitive market of smartphones, Xperia stands out from the crowd

For the launch of the new Xperia Z3 range in Dubai, FP7 agency has come UP with the idea of a special pop-up store demonstrating one of the qualities of the mobile phone: being waterproof. Users could explore the world’s first underwater store, test the different devices and share their experience with a free underwater WiFi snorkeling and swimming while breathing fresh air inside.
TitleThe World's First Underwater Store
Campaign The World's First Underwater Store
Advertiser Sony Mobile
Brand Sony

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
Media Type Case Study
Production Company Mu.....le Subscribers Only
Music Company / Composer Subscribers Only
Executive Creative Director
Creative Director P..l Subscribers Only
Art Director .o A..m Subscribers Only
Art Director
Copywriter C...s B...h Subscribers Only
Director S...t Ra.....rne Subscribers Only
Production Company Producer B...ce D..a Subscribers Only
Head of Production K...ed H...a Subscribers Only
Account Director
Strategic Planner I...m Subscribers Only
Account Manager A...on D..A Subscribers Only
Managing Director
Designer E..l Sa.....vic Subscribers Only
Designer K..a Subscribers Only
Designer Subscribers Only
Head of Insights & Strategy T...ab R..s Subscribers Only