Green Format

Everyday entire forests die for paper.

A PDF file whatever its weight saves a document and thus, can save a tree. However PDF file can be printed. WWF and its agency Jung von Matt have decided to create a new file format to save documents, but without printing them. The WWF Format is free, looks like a pdf, but can’t be printed. It has began to be used and thus spread through the internet world ensuring promotion also for the WWF brand. The internet green revolution is up to us.
TitleSave as WWF Format
Campaign Save as WWF Format
Advertiser WWF
Brand WWF

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PostedMay 2011
Business SectorSubscribers Only
Media Type Digital
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