The "Have a Happy Sandwich" campaign included MySpace profile which allowed consumers to vote on their favorite animation. The result was over 2,300 friends joining and the page received over 337,000 page visits and an increase in sales.
|Title||Kraft Singles Case Study|
|Agency||Publicis.Sapient North America|
|Campaign||Kraft Singles Case Study|
|Advertiser||Kraft Foods, Inc.|
|Business Sector||Subscribers Only|
|Media Type||Case Study|