Heaven Sent: Lowe Mexico's Campaign to Save Earth

If cleanliness is next to godliness, then it stands to reason that heaven would be on board for a cleaner planet. In a five-spot campaign for MTV Switch’s "Initiative for Climate Change," Lowe Mexico conceptualizes heaven as a corporate institution, complete with a divine ambassador, warning about environmental concerns.

If cleanliness is next to godliness, then it stands to reason that heaven would be on board for a cleaner planet. In a five-spot campaign for MTV Switch’s "Initiative for Climate Change," Lowe Mexico conceptualizes heaven as a corporate institution, complete with a divine ambassador, warning about environmental concerns.
TitleWalking Over The Sea
Agency
Campaign Heaven - MTV
Advertiser MTV
Brand MTV Switch

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