Hidden cameras shows always work

Europcar mixes green issues and humour

Ogilvy has chosen to trick victims with hidden camera in crushing their cars on parking due to the high traffic in Paris and on behalf of an “unknown” new authority. Films have been posted on the internet revealing at the end it was an operation for Europcar easy rental service offer: Autoliberté.
TitleCrush Hour
Campaign Crush Hour
Advertiser Europcar
Brand Autoliberté Europcar

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