Ever since it was accidentally introduced from Florida in the early 1990s, the voracious Lionfish has become one of the most predatory pests in the Caribbean, ruining the eco-system of coral reefs. Some countries, like Colombia, have run campaigns inciting people to eat the fish – which apparently taste delicious – and of course fishermen to catch them. But how do you grab the attention of fishermen who tend not to spend much time staring at screens? The agency Geometry created a poster which also aided the fishermen in their work. In fact, the perforated message, printed on waterproof Tyvek®, transforms into a net in which they can carry their catch home.
It’s estimated that every fisherman reached could kill six Lionfish a day. And since each fish can lay two million eggs a year, the net result (sorry) could be 300 million less eggs a year, slowing the proliferation of the species. Finally, a fishing scam with a positive outcome.