How would you transmit the idea of drama?

The Belgian TNT chose the most direct and unexpected way.

In order to promote the new series coming out on TV and communicate the emotional shock they will provoke to audience, no persuasive print or films: just action. They placed a big red button and a sign with the text “Push to Add Drama” in a very quite square of a small Belgian city where nothing really happens. And people couldn’t resist.
TitlePush the Button
Campaign We know drama
Advertiser Turner Broadcasting Inc.
Brand TNT

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