Humorous Interactive Ad

Ambient in theater

With the development of kit furnishings, assembly services have opened in department stores. Mömax in Austria has used an humoristic way to promote it in theaters through a cinema advertising showing the difficulty of an individual assembling a light in a kitchen et interacting directly with the spectators. Each time he turns the light on or off, it doesn’t happen on the screen, but in the cinema hall
Campaign Light
Advertiser Mömax
Brand Mömax

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PostedNovember 2010
Business SectorSubscribers Only
Media Type Cinema