IKEA communicates in 3 steps

An RGB Billboard

IKEA has once again found an inventive way to promote its small space storage solutions with a special billboard. Thanks to specific red, green and blue lights the message has been multiplied 3 time on the same surface. This demonstration in terms of communication reinforces for the general public the capacity of IKEA to continuously innovate and helps the brand to remain a social phenomenon
TitleIKEA RGB Billboard
Campaign IKEA RGB Billboard
Advertiser IKEA
Brand IKEA

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Outdoor/Out of Home
Production Company . M..E T..S Subscribers Only
Executive Creative Director A...n J...um Subscribers Only
Executive Creative Director
Creative Director G...g B..r Subscribers Only
Creative Director T...en O...n Subscribers Only
Art Director
Art Director N....as Sch........zner Subscribers Only
Copywriter G...g B..r Subscribers Only
Director D....ic Re.....ng Subscribers Only
Account Planner Al.....er Ko....in Subscribers Only
Account Manager
Account Manager S...ra S....ze Subscribers Only