Ikea invites you to cook and move

How to renew the promotion of kitchen appliances

IKEA wanted to communicate about its kitchen appliances in a new and original way. What can we do with these appliances: baking and cooking. 3 different and complementary forms of communication have been chosen: - An visually unique and fashion baking book with recipes and photos where ingredients where put in focus. - An iphone app evaluating your physical activity and the biscuit or cake you could eat without gaining weight - A website where you could compete with each other to win appliances to bake more cookies
TitleHomemade Is Best
Campaign Homemade Is Best
Advertiser IKEA
Brand IKEA

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PostedNovember 2010
Business SectorSubscribers Only
Media Type Branded Book