IKEA wanted to communicate about its kitchen appliances in a new and original way. What can we do with these appliances: baking and cooking. 3 different and complementary forms of communication have been chosen:
- An visually unique and fashion baking book with recipes and photos where ingredients where put in focus.
- An iphone app evaluating your physical activity and the biscuit or cake you could eat without gaining weight
- A website where you could compete with each other to win appliances to bake more cookies