Ikea invites you to cook and move

How to renew the promotion of kitchen appliances

IKEA wanted to communicate about its kitchen appliances in a new and original way. What can we do with these appliances: baking and cooking. 3 different and complementary forms of communication have been chosen: - An visually unique and fashion baking book with recipes and photos where ingredients where put in focus. - An iphone app evaluating your physical activity and the biscuit or cake you could eat without gaining weight - A website where you could compete with each other to win appliances to bake more cookies
TitleHomemade Is Best
Agency
Campaign Homemade Is Best
Advertiser IKEA
Brand IKEA

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Business SectorSubscribers Only
Media Type Branded Book

About Forsman & Bodenfors

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Forsman & Bodenfors and KBS become Forsman & Bodenfors

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KBS and Forsman & Bodenfors are joining forces to form a global creative collective under the Forsman & Bodenfors name.


This brings together Forsman & Bodenfors’ world renowned creative pedigree and way of working with KBS’s innovative technology capabilities, media offering, and data strategy – and expands the footprint into the US, Canada, Europe, UK and Asia markets.

The new Forsman & Bodenfors will embrace and expand the famed way of working that champions collaboration, flat team structures, and fluid cooperation between disciplines. KBS’s technology and data and analytics capabilities will be deployed across all offices, and so will media planning and buying, through The Media Kitchen.

The new Forsman & Bodenfors will have around 700 employees in 8 offices: Gothenburg, New York, Stockholm, London, Toronto, Montreal, Shanghai and Singapore.


For more information, please visit: forsman.co

Press contact Lotta Dawidsson: lotta.dawidsson@fb.se

+46-(0)733-757828