IKEA plays with daily life problems submitted on Google

When your favorites search engine drives you directly to an e-commerce showcase to solve your problems

IKEA weird products names are usually given us the occasion to laugh. Its Swedish agency is using the daily life problems in its campaigns: alternating custody, upset teenagers... And we are more and more used to go on the internet to solve our daily life issue: removing a stain, playing too much video games... Thus the agency Akestam Holst has created Retail Therapy in taking the most common internet requests and renaming the "corresponding" products with them: a single bed has become "My husband snores", a oven has become "My mom don't cook"... So whatever your problem, IKEA is THE solution