Innovation in bus shelters

Raise awareness about homelessness with an outdoor innovation

In reaction to the eviction of the homeless from Viennese City Park on the arrival of Winter, DDB Tribal & Caritas association have decided to raise awareness about this issue and raise funds to support. In bus shelters, they set up a new kind of ad, in replacing the light tubes to heating lamps. “Give Warmth”. Literally, the message explained to people that one euro given could turn the heater on and avoid them to bear the cold and at the same time, the money would support those most in need
TitleCaritas Adshel Heater
Campaign Caritas Adshel Heater
Advertiser Caritas
Brand Caritas

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Outdoor/Out of Home
Chief Creative Officer E..c Sc.....ler Subscribers Only
Executive Creative Director L...s Gr.....ner Subscribers Only
Copywriter M..e N..y Subscribers Only
Art Director M..e N..y Subscribers Only
Copywriter Tr.....nn Subscribers Only
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