Innovative Lighting Ambient

McDonald's livens Piccadilly Circus

34 million people pass Piccadilly Circus every year. How can an advertiser distinguish itself there? It is related with the perspective. McDonald's and its agency have created a lighting moving poster with which each walker had the possibility to interact in presenting himself

TitlePiccadilly Circus
Agency
Campaign Piccadilly Circus - McDonald's
Advertiser McDonald's
Brand McDonald's

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Business SectorSubscribers Only
Media Type Outdoor/Out of Home
Creative Director Jo....an B...ey Subscribers Only
Creative Team M...y V...i Subscribers Only
Creative Team G...y M...s Subscribers Only
Producer C...re T...or Subscribers Only