Insects find themselves in a sticky situation whilst travelling through Milan…

Orphea Insect Spray needed to prove to its audience, the effectiveness of its spray for killing insects and devised a cunning plan to do so.

Italian insects were the unlucky victims of a giant billboard trap- which had the Orphea insecticide sprayed on it on a busy Milan street. On the billboard was a picture of the can of spray and the insecticide was sprayed in such a way that it looked it coming straight out of the container- this only became obvious as more and more were caught and killed and stuck to the billboard to form the shape.
TitleThe Billboard Trap
Campaign The Billboard Trap
Advertiser Tavola

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Billboard
Art Director Subscribers Only
Copywriter Ba......lli Subscribers Only
Account Director C....ia Subscribers Only
Producer F...ri Subscribers Only
Editor N...lò Lo....di Subscribers Only
Photographer F...o Subscribers Only
Art Buyer Subscribers Only
Creative Director Bo.....ini Subscribers Only
Creative Director B...o Subscribers Only