Interactive cinema advertising

A live product demo to change your a priori

Coca Zero has the same taste as Classic Coke. However, people are not really receptive to ads made on taste. McCann Erickson has choosen to launch an interactive campaign with a product demo on movie theaters through a partnership. Spectators have been convinced
TitleSwap
Agency
Campaign Swap - Coca Cola
Advertiser Coca-Cola Company
Brand Coca-Cola

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