Interactive Digital Billboard

Your small change can make a big difference in Africa. See How

The Microloan Foundation is a charity providing small business loans to women in sub-Saharan Africa which has created, with its agency DLKW Lowe an innovative live donation digital billboard campaign at Westfield London. The campaign asked the public to donate via SMS and receive a customized on-screen thank you message. The screens will show an incomplete image of a smiling African woman constructed entirely from pennies. Each donation causes a new batch of coins to fall into place on the poster image until eventually the picture of the smiling woman is complete. Donors can then share their contribution with friends via Twitter, Facebook or email.
TitlePennies for Life
Campaign Pennies for Life
Advertiser The Microloan Foundation
Brand The MicroLoan Foundation

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Media Type Digital Billboard/Poster
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Project Manager G...n .. C...n Subscribers Only
Editor ..m Car......eno Subscribers Only
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