Interactive Digital Billboards

Use of facial recognition to raise awareness about domestic violence

For International Women's Day, WCRS has teamed up with Women's Aid and Ocean Outdoor to address the issue of domestic violence through digital interactive billboards. When people are paying attention to the billboards, the women's bruises start to disappear, in order to demonstrate that we shouldn't turn a blind eye to domestic violence.

TitleLook At Me (Case Study)
Campaign Look At Me
Advertiser Women's Aid
Brand Women's Aid

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Business SectorSubscribers Only
Media Type Interactive Outdoor Experience
Production Company
Creative Director R..s N..l Subscribers Only
Creative Team M..e Subscribers Only
Creative Team ..n Ro....on Subscribers Only

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McCoy’s – the UK’s number one ridged crisp – today reveals an online film to launch its latest Facebook competition, with a flavoursome twist.


Whilst most brands are busy focusing on short and snappy social videos, McCoy’s are doing things a little differently. At midday on Friday 20th October, McCoy’s lovers will be clinging on to their chance of winning a crescendo of crisps, as they watch a 4-hour long Facebook Live broadcast, featuring a McCoy’s production line.  That’s thousands of crisp packets rolling gloriously by, in a continuous stream of Flavour.


The interactive online film, created by WCRS, gives viewers the opportunity to win bags of McCoy’s at randomised times during the live stream – as they are tasked with everything from tagging friends and commenting their favourite flavour at the sound of numerous alarms, to posting screenshots of sporadically appearing objects. To build anticipation and boost engagement, viewers are accompanied by a factory commentator, interjecting with funny ramblings throughout the film.


Rewarding true crisp fanatics for their dedication to Flavour, prizes include free McCoy’s crisps for winners and a friend, special McCoy’s deliveries to the office and supplies of viewers’ favourite flavours for the entire year.


Visit to enter the competition at 12:00 on Friday 20th October.