Interactive Digital Billboards

Use of facial recognition to raise awareness about domestic violence

For International Women's Day, WCRS has teamed up with Women's Aid and Ocean Outdoor to address the issue of domestic violence through digital interactive billboards. When people are paying attention to the billboards, the women's bruises start to disappear, in order to demonstrate that we shouldn't turn a blind eye to domestic violence.

TitleLook At Me (Case Study)
Agency
Campaign Look At Me
Advertiser Women's Aid
Brand Women's Aid

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Business SectorSubscribers Only
Media Type Interactive Outdoor Experience
Length
Creative Director R..s N..l Subscribers Only
Creative Team M..e Wh.....de Subscribers Only
Creative Team ..n Ro....on Subscribers Only
Production Company S...e . M....rs Subscribers Only

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RAF RECRUITMENT SHOW THAT A LONG CAREER WITH THE GUNNERS ISN’T JUST AT ARSENAL

Today, in response to the news that Arsene Wenger will be stepping down from his incredible 22 year career as Arsenal FC’s manager, WCRS has created a tactical social advert for RAF Recruitment showing that a career as a ‘Gunner’ isn’t just in football.

RAF Regiment Gunners are the infantry of the Royal Air Force. These elite soldiers carry out a range of crucial duties to defend RAF bases and overseas air operations. So what better way to highlight this crucial role than to jump onto the news and make the link between Arsenal’s ‘Gunners’ and RAF Gunners.

The team mocked up a typical recruitment advert – but with a twist and play on words. This image went out across their Facebook and Twitter channels.