Interactive Digital Billboards

Use of facial recognition to raise awareness about domestic violence

For International Women's Day, WCRS has teamed up with Women's Aid and Ocean Outdoor to address the issue of domestic violence through digital interactive billboards. When people are paying attention to the billboards, the women's bruises start to disappear, in order to demonstrate that we shouldn't turn a blind eye to domestic violence.

TitleLook At Me (Case Study)
Agency
Production Company
Campaign Look At Me
Advertiser Women's Aid
Brand Women's Aid

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Business SectorSubscribers Only
Media Type Interactive Outdoor Experience
Length
Creative Director R..s N..l Subscribers Only
Creative Team M..e Wh.....de Subscribers Only
Creative Team

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