Interactive Poster

The recruitment campaign that involves you.

Public Health employers have difficulties to hire people. The Ministry of Health and Social Services of Quebec has created interactive billboards to raise interest in Health and Social Services careers. The posters represent a person lying in an hospital bed. His electrocardiogram is flat. When a pedestrian pushes the hands on his heart, it beats again, encouraging people to enter the public health.
TitleBring the Billboard to Life
Campaign Make your career
Advertiser Ministère de la Santé et des Services Sociaux du Québec
Brand Ministry of Health and Social Services Quebec

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PostedJuly 2011
Business SectorSubscribers Only
Media Type Case Study
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