Interactive recruitment for Playboy in Argentina

Attractive casting for attractive girls

Playboy magazine has found a new way to recruit its cover girl in organizing virtual casting with webcam, online photo session, virtual books and online vote. 1650 girls took part in this event for only one winner
Campaign - Grupo Q
Advertiser Grupo Q/Luther
Brand PlayBoy Magazine

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PostedJune 2010
Business SectorSubscribers Only
Media Type Digital
More InformationSubscribers Only