Interactivity enters McDonald’s Restaurants

Restaurant tables become virtual racetracks for kids

McDonald’s has long been positioned as a haven for families with children. So it transformed its tables into interactive playgrounds by sticking special NFC (near-field communication) tags beneath them. With the aid of a free app, smartphones that came into contact with the tables could now be used to drive a car through a virtual world, pilot a spacecraft, or play mini games. All ensuring that McDonald’s remains a favorite spot for kids’ lunches in Asia.
TitleHappy Table
Campaign Happy Table
Advertiser McDonald's
Brand McDonald's

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study