International Day for the Elimination of Violence against Women

Ambient in flower shops

At the occasion of the International Day for the Elimination of Violence against Women, let's enhance the visibility of this action launched in Romania. 1 of 4 women are abused in this country. Beneva Foundation and Jandl have decided to transform that into "1 of 4 women get beaten instead of getting flowers." They have thus created a bouquet with a particular accessory to decorate it: a baseball bat. These bouquets have been placed to be sold in all flowers shops in Bucharest, with a card explaining the issue to raise the awareness. The card led to Beneva foundation website where more information could be found
Campaign Bouquet
Advertiser Beneva Foundation
Brand Beneva Foundation

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PostedNovember 2011
Business SectorSubscribers Only
Media Type Case Study
Creative Director P...l F...a Subscribers Only