La régie des transport affirme son partenariat avec un événement annuel.

Des panneaux d'affichage de transport prennent de la couleur

Durant la West Pride, le festival LGBT ayant lieu chaque année à Göteborg en Suède début juin, l'opérateur des transports local, partenaire de longue date de l'événement a souhaité montrer son engagement de manière originale. Quand on attend le bus ou le tram, on regarde tous les panneaux d'affichages où les horaires et les lignes s'alignent à l'écran. Västtrafik et son agence Forsman & Bodenfors ont donc décidé de leur donner de la couleur au 30 panneaux d'affichage de la principale station de la ville en le transformant en arc-en-ciel, drapeau de la communauté LGBT

TitleProud partner of West Pride 2017
Agency
Campaign West Pride 2017
Advertiser Västtrafik
Brand Västtrafik

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About Forsman & Bodenfors

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Forsman & Bodenfors and KBS become Forsman & Bodenfors

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KBS and Forsman & Bodenfors are joining forces to form a global creative collective under the Forsman & Bodenfors name.


This brings together Forsman & Bodenfors’ world renowned creative pedigree and way of working with KBS’s innovative technology capabilities, media offering, and data strategy – and expands the footprint into the US, Canada, Europe, UK and Asia markets.

The new Forsman & Bodenfors will embrace and expand the famed way of working that champions collaboration, flat team structures, and fluid cooperation between disciplines. KBS’s technology and data and analytics capabilities will be deployed across all offices, and so will media planning and buying, through The Media Kitchen.

The new Forsman & Bodenfors will have around 700 employees in 8 offices: Gothenburg, New York, Stockholm, London, Toronto, Montreal, Shanghai and Singapore.


For more information, please visit: forsman.co

Press contact Lotta Dawidsson: lotta.dawidsson@fb.se

+46-(0)733-757828