Le détournement du magazine de mode

Quand un magazine de mode se transforme en catalogue en ligne.

On le sait, les fashionistas trouvent une vraie source d'inspiration dans les magazines de mode et il leur est parfois difficile de retrouver les articles correspondant en boutique ou en ligne. Pour démontrer la puissance de la nouvelle application Shazam Image, Stylight magazine a été utilisé. Comment ? La dernière édition du magazine a été "shazamée" au moment de la sortie, tout en créant des liens vers les articles dans des boutiques en ligne. Une publicité a été insérée dans l'exemplaire proposant aux lecteurs et surtout aux lectrices de passer les photos à l'application Shazam et de retrouver un ou plusieurs articles de la photo créant ainsi une expérience de shopping innovante.

 

 

About Serviceplan Group

building best brands

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal.
That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three. We live out this claim of turning brands into best brands every day at the "Haus der Kommunikation" (house of communication). 

Latest News

Serviceplan win 2 Gold, 2 Silver and 3 Bronze at Eurobest

Serviceplan enjoyed a successful Eurobest Festival with awards for; la Sécurité Routière ‘Virtual Crash Billboard’, Ehinger Kraftrad ‘The Archaeologist’, Penny ‘Little Counts’ and IPRAS WomenforWomen ‘The Truth Unveiled’.

1 December 2017 — During the 3-day festival in London from 28-30 November, Serviceplan Global Chief Creative Officer Alexander Schill was Jury President for Outdoor, Radio and Integrated, and President of For Good, and presented awards at the ceremony on Thursday 29 November. Serviceplan International’s Worldwide Executive Creative Director Jason Romeyko gave a presentation on ‘Curating for the independent global citizen’ during the festival. Merel Van den Broeck, Executive Creative Director of Serviceplan Benelux, was on the Direct Jury.

In Direct there was 1 Gold and 1 Silver for the ‘Virtual Crash Billboard’ from Serviceplan France, which also won a Bronze in Outdoor. ‘The Archaeologist’ picked up a silver and bronze in Design, and Penny ‘Little Counts’ won bronze in Design. ‘The Truth Unveiled’, a campaign created for IPRAS WomenforWomen by Serviceplan Health & Life in partnership with Serviceplan India, to raise awareness of the vast number of women who are victims of acid attacks in India, was awarded Gold in Glass: The Award for Change. Diane Schulz, International Account Director, Innovation Team, collected the awards on behalf of Serviceplan. Founded in 1988, Eurobest is an annual festival of learning, networking and celebration of European creativity.