Leo Burnett revamps old Museums

Interactivity and augmented reality for entertainment

Sukiennice Museum in Poland suffered from a lack of interest from the population specially from young people. Interesting stories connected with paintings (with crime or romance) have been selected and brought to life. Interactive posters linked to text or phone messages and communication on facebook invited people to discover stories in visiting the museum . There, augmented reality contributed to animate the visit showing the stories behind the workarts.
TitleStories Behind the Paintings (235s)
Campaign Stories Behind the Paintings
Advertiser Sukiennice Museum
Brand Sukiennice Museum

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