Les lettres et groupes manquants.

Les groupes sanguins disparaissent de votre quotidien pour vous encourager au don du sang, dans une campagne globale

Une récente étude, réalisée dans 21 pays, a montré que le recrutement de nouveaux donneurs de sang avant baissé de 30% comparé à 10 ans auparavant. Durant l’été, à cause des vacances (etc), une chute significative des réserves de sang a lieu. Pour mettre en lumière ce problème et le sang manquant, des campagnes marquantes ont retiré le rouge de l’écran télé ou bien du maillot de l’équipe de foot préférée.

L’agence anglaise Engine a décidé de faire disparaître les lettres représentant les groupes sanguins (A, B et O) de panneaux, logos ou enseignes afin d’encourager le public au don de sang. Ainsi, de votre supermarché à votre quotidien en passant par les panneaux de signalisation ou vos amis qui modifiaient leurs noms de comptes sur les réseaux sociaux, chaque coin du Royaume-Uni a été sensibilisé. En 10 jours, près de 30 000 personnes se sont inscrites pour aller donner leur sang.

Fort de ce succès l’année passée, la campagne revient dans 21  pays (de l’Australie à la Belgique en passant par Singapour), espérant toucher ainsi près d’un milliard de personnes.

(agence WCRS)

La grande réussite de cette campagne est d’avoir su fédérer des entreprises locales et internationales (Boots, Qantas, Samsung, Microsoft…) ainsi que des institutions pour toucher le grand public autour de ce mouvement. 

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The Diana Award and WCRS launch campaign to redefine the word ‘bully’ as part of anti-bullying week

New YouGov research shows 72% of GB children, aged 13-17yrs, agree the definition of the word ‘bully’ should be updated.
So as part of anti-bullying week, The Diana Award and WCRS today unveil their new campaign to redefine the word ‘bully’. The current definition:

bully n. a person who uses strength or influence to harm or intimidate those who are weaker.
The Diana Award have encouraged dictionary companies to remove the word ‘weak’ from their definitions. The charity feels passionately that people who are bullied should not be stereotyped as weak. One of the key ways to change this is by removing any reference of strong or weak from the definition. Collins Dictionary and Dictionary.com have agreed to review their definitions. The Diana Award are calling on others to review (Cambridge Words, Oxford Words, Mac Dictionary, Merriam Webster & Google’s dictionary).
Throughout this week, The Diana Award will be releasing video content from school children that reveals their perceptions of the current definition, as well as an exclusive Snapchat filter encouraging others to get involved in raising awareness of the campaign. The charity hope that by removing weak from the definition they can instil confidence in those who have or are still experiencing bullying.
The Diana Award Anti-Bullying Campaign is encouraging the public to help persuade dictionaries to change the definition by tweeting and using the #IAMNOTWEAK @CambridgeWords @OxfordWords @OED @MacDictionary @MerriamWebster @Google. Supporters can also share the campaign video assets/jpegs from the charity’s social media channels: @DianaAward @AntiBullyingPro

WCRS Creative Director Orlando Warner said: “Bullies aren’t strong, and those who are bullied aren’t weak. The current definition doesn’t accurately represent its true meaning, or even how the word ‘bully’ is used. We felt it was time to redefine the word, because how can you end bullying if the starting point is wrong?”

Alex Holmes, Head of The Diana Award Anti-Bullying Campaign said:

“We’re delighted to be working with WCRS on this important campaign. Our ground breaking peer-led Anti-Bullying programme has trained over 27,000 young people across the UK and Ireland (and internationally) to act as Anti-Bullying Ambassadors. A core part of our work is to educate young people that a bully is not strong and being a victim of bullying is not weak. Through this campaign we are urging the dictionary companies to make this change and help future generations understand better bullying behaviour.”

A year 6 pupil from Sacred Heart Primary School in Luton, said: “I am angry at the dictionary calling me weak because I was confident enough to tell someone about me being bullied and that makes me strong.”