Lifebuoy campaign cleans up shopping

The handles of shopping carts are swarming with germs

You could pick up more than your groceries when you visit the supermarket. Tests have shown that the handles of shopping carts are swarming with germs. In Dubai, Lifebuoy and Geometry Global came to the rescue with an on-ground activation awareness programme. They created a handy doughnut-shaped gadget that slides along the shopping cart handle, instantly sanitizing it. On the one hand this enabled healthier shopping, killing 99% of germs with one swipe, and on the other it raised awareness of Lifebuoy’s sanitizer gel.

TitleHandle on Hygiene
Agency
Campaign Handle on Hygiene
Advertiser Unilever
Brand Lifebuoy

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