Light Adaptive Communication

Changing Posters to promote changing glasses.

Optic Square is a Thai Opticians chain which has requested the support of BBDO & Proximity to promote its new Light Adaptive Lenses range. It’s always difficult to stand out in this classical area of communication, thus the agency has created a traditional posters with real demos of the product. Placed in glass elevators, the posters show portraits of people wearing glasses whose lenses become darker from sun by a simple effect of transparency.
TitleLight Adaptive Poster
Campaign Light Adaptive Poster
Advertiser Optic Square
Brand Optic Square

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