Lipton places its product in a popular online game

Brand Content, social media and online gaming

Lipton whose production process is changing -wanted to let the general public know about it. As online gaming and social networks are very popular among its target audience, Lipton decided to connect the brand with Farmville by creating a new farming culture involving Lipton’s tea. They could also create their own factory and thus learn more about all the productive processes. With a 3-step gaming cycle, players could learn from tea growing to tea packaging -spending an average of 10 hours playing and interacting with the brand.
TitleLipton Farmville
Campaign Lipton Farmville
Advertiser Unilever
Brand Lipton Farmville

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PostedOctober 2012
Business SectorSubscribers Only
StorySubscribers Only
Media Type Social Media
Art Director J...a Na.....ova Subscribers Only
Copywriter M...m B...v Subscribers Only
Creative Director K...ll Z...ov Subscribers Only
Agency A....ce Subscribers Only