Lisbon affirms its identity with a creation on the essence of the city

A new typing font as its corporate identity

The trams are part of Lisbon's landscape and have become an icon of the city. Their wires scratch the capital's blue sky. So the scheme was created with the wires in mind, and helped to create a new font called LX Type, which can be tested on a new website each letter representing a picture of the city. So from now on, Lisbon's tram is not only a way to visit the historical city on site, but has become a way to discover the Portuguese capital online
TitleLX Type
Agency
Campaign LX Type
Advertiser Lisbon City Council
Brand Lisbon City Council

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