Live Fashion Show

When the street becomes the stage

Fretex is a second-hand clothing chain operated by the Salvation Army. To gain visibility, it has been decided to promote the stores during the Oslo Fashion Week. The coming collection is made with what people are wearing today. The street is the catwalk. For a stunt PR, a fashion runway has been installed at the exit of a big underground station. Models and participants were encouraged to support the brand
TitleFretex Catwalk Stunt
Campaign Fretex Catwalk Stunt
Advertiser The Salvation Army
Brand Fretex

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedNovember 2010
Business SectorSubscribers Only
Media Type Case Study