Local Selfie Speeding Signs

A local road safety campaign

Duval Guillaume, the Belgian agency from Antwerp has associated with the city for a urban road safety campaign. Interactive signs are showing happy or sad smiley depending of the speed of the drivers. The agency has gone further in leaning on the selfie trend and in creating digital billboards with smiling or sad selfie portraits, depending on the speed. To create more proximity with the drivers and the general public, the local residents were invited to participate in uploading their selfies through a website and thus became the actors of this campaign shown in their neighborhood.
TitleSelfie Speeding Signs
Agency
Campaign Speeding Selfies
Advertiser City of Antwerp
Brand City of Antwerp

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About Duval Guillaume

We create work that is loved by the public, and admired by the industry. This philosophy leads to more social currency. We do this for international clients such as Smirnoff Europe, Center Parcs Europe, Coke Zero Europe and Carlsberg Europe.

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