Magnetic Poster

A participating and funny billboard

More than 900.000 seals are killed every year around the world. NOAH and its agency Jung von Matt have decided to raise awareness and fight seal hunters directly in the Street in creating a billboard that encourage people to use their small change to make the seal hunters disappear. How does it work? The billboard is magnetic and people are invited to launch their coin money to recover the seal hunter. The billboard reached two goals: raise awareness and funds for the seals preservation
Campaign Sealkiller
Advertiser NOAH Menschen für Tiere e.V.
Brand Noah

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PostedJuly 2012
Business SectorSubscribers Only
Media Type Outdoor/Out of Home
Creative Director G...m Subscribers Only
Creative Director J..s P..u Subscribers Only
Art Director S....en K...ig Subscribers Only