Make Fine Dust more visible

A CSR App to promote the Toyota Hybrid

In Belgium, the country with the highest amount of Diesel drivers, Toyota Hybrid just launched the Air Quality App, a smartphone application showing your the level of fine dust on your location. Happiness Brussels developed the app, making use of the official measurements of the governmental organization IRCEL. Wherever you are, you know where the air is safe to breathe anytime, giving you the opportunity to adapt your outdoor activities or your way of driving more efficiently .
TitleToyota Air Quality App
Campaign Air Quality App
Advertiser Toyota Motor Corporation
Brand Toyota Hybrid

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PostedFebruary 2012
Business SectorSubscribers Only
StorySubscribers Only
Media Type Mobile Advertising
Creative Director P...r A..e Subscribers Only