Have a massage, have a KitKat !

Colombia is a country where people are proud of their local and traditional brands. So, to enter the market, KitKat decided to promote its product in an unusual way: by offering free massages to commuters. Organized in Bogota, one of the most stressful cities in Latin America known for its high-density population, traffic jams and strained public transportation system, KitKat deployed more than 100 billboards—20 of which were billboards offering massages. Located at bus stations, the billboards invited people waiting for the bus to have a break and relax. As soon as they lean against the billboard, a motor activates and a pleasant massage begins that targets the upper and lower back areas. All 20 massage billboards were promoted through social media so people could locate them and have a relaxing massage while waiting for the bus.

Campaign Massages
Advertiser Nestlé
Brand KitKat

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Billboard
Media Agency Co....ia Subscribers Only
Chief Creative Officer B....ll Subscribers Only
Associate Creative Director A...és Subscribers Only
Associate Creative Director C....ia M....lo Subscribers Only
Creative Director J...e P...a S...or Subscribers Only
Art Director A...ta Subscribers Only
Vice President (VP) A...lo Subscribers Only
Account Director T...os Subscribers Only
Advertising Manager Ju.....vid R..o Subscribers Only
Advertising Manager Subscribers Only
Advertising Manager T....ez Subscribers Only
Advertising Manager M...a Cl.....ia Subscribers Only