MasterCard used the popular NFL quarterback Peyton Manning for the campaign, which allowed consumers to visit a website to trigger the creation of customized video messages from Manning to their friends. A friend's finished video would appear as if Manning has filmed it just for that friend, no doubt lending the right ingredient, personalization, to have made this campaign such a success.
This video case study recreates how everything comes to
We apologize, but this ad has been pulled due to copyright issues.
Title | Pep Talk - Peyton Manning Website |
Agency | MRM NY |
Campaign | Peyton PepTalks - MasterCard |
Advertiser | Mastercard International |
Brand | MasterCard |
Posted | September 2008 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Case Study |
Length | |
Market | Subscribers Only |
More Information | Subscribers Only |
Production Company | Epoch Films |
Sound Production | Sound Lounge |
Editing Company | MacKenzie Cutler |
Group Creative Director | M..t O'....ke Subscribers Only |
Art Director | ..t B...er Subscribers Only |
Copywriter | J...n S....ll Subscribers Only |
Executive Agency Producer | J...e An.....se Subscribers Only |
Director | S...y W..l Subscribers Only |
Chief Creative Officer | J...e T...as Subscribers Only |
Actor / Celebrity | P...on M....ng Subscribers Only |