McDonald's Brews a Battle for Seattle

Golden Arches takes the fight to Starbucks on its own turf

In Seattle, Starbucks has a four time advantage in retail locations over McDonald's in the coffee king's headquarter city. But that didn't deter McDonald's from an aggressive campaign which questioned the intelligence of a four dollar espresso. The idea of an unpretentious cup of java became the basis of McDonald's "unsnobby" campaign.

By reminding consumers exactly how overpriced and snobby coffee had become (one bus poster read: "four bucks is dumb"), McDonald's got people thinking about alternatives. With an aggressive sampling program (free lattes on Fridays, coupons for free lattes online) and the help of a talking, giant-sized coffee cup, McDonald's got the message out that their coffee was less drain on the wallet.

At the website for the campaign, consumers c
TitleUnsnobby Coffee
Agency
Campaign Unsnobby Coffee
Advertiser McDonald's
Brand McDonald's

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Cotton and DDB New York unite Americans in commonalities with 4th of July video

This Independence Day Cotton encourages you to reach out with a hug instead of a ‘dislike.' Cotton Incorporated is calling upon all Americans to celebrate the threads that tie us together, reminding us that, first and foremost, we are all Americans.

The new ‘The United of America’ digital video and social campaign by DDB New York launched on July 3 and will extend throughout the month to promote a message of unity, reminding us all to wrap ourselves in knowledge that we are more alike than different. This includes a call for individuals nationwide to take a unity pledge and upload photos of themselves to a microsite: www.theunitedofamerica.com. After all, we’re all born in a cotton blanket.

You can view the video on YouTube here: https://youtu.be/kMJBO2_CcTw