By reminding consumers exactly how overpriced and snobby coffee had become (one bus poster read: "four bucks is dumb"), McDonald's got people thinking about alternatives. With an aggressive sampling program (free lattes on Fridays, coupons for free lattes online) and the help of a talking, giant-sized coffee cup, McDonald's got the message out that their coffee was less drain on the wallet.
At the website for the campaign, consumers c
|Agency||DDB New York|
|Business Sector||Subscribers Only|
|Media Type||Case Study|