McDonald’s drives pedestrians to the closest restaurant.

A new interactivity in the street.

Pedestrians are invited to play Pong on a digital billboard by McDonald’s with their smartphone. If they succeed to last more than 30 seconds, they got a coupon to get a free fast food item from the McDonald’s Restaurant.
TitlePick n'Play
Campaign Pick n'Play
Advertiser McDonald's
Brand McDonald's

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PostedJune 2011
Business SectorSubscribers Only
Media Type Outdoor/Out of Home