Minting A New Medium

by Maud Largeaud , AdForum

We’re often told that “every little helps”. But in these troubled times, it’s tempting to focus on our own problems and anxieties. To remind the general public that giving can be a simple action, the Royal Australian Mint came up with a small but ingenious solution: the Donation Dollar. A coins that’s legal tender but, as it circulates, prompts Australians to donate. Saatchi & Saatchi Australia’s ingenious way of stirring social consciences also won numerous awards at Spikes, Caples, Cannes Lions and our very own PHNX event.