If you were a child of the 90s, you may have dreamed about becoming a Mighty Morphin Power Ranger. Well, now your wish can come true, along with that of a whole new generation.
To promote the forthcoming movie Saban’s Power Rangers – named after producer Haim Saban, who launched the franchise – the agency Isobar in Australia created an interactive virtual reality experience for visitors to a shopping mall. As in the movie, participants must hone their skills and learn to fight together. The digital simulation allows everyone to take part in the action and the fun. After that it’s up to you to prove you have what it takes to join the team. It’s morphin’ time! Provided, that is, you happen to be in Melbourne or Sydney for the activation.