Multi-screen synchronized campaign

The ad break you can’t miss

McDonald’s and its agency DDB Sweden have created the first TV campaign interacting with a second screen. Fruit match is a mobile app. and a game that is connected to TV ads. First commercial of a break offers people to compete to win and iced smoothie with Fruit Match. Next ad make you bet on fruit and the last one for the break reveals the winning fruit. If it matches with your choice, you win a free smoothie. In synchronizing the app. with the TV timetable and schedule it helps people to know where they could play. The results have been beyond expectations in terms of sales and consumption of the new product
TitleFruit Match
Agency
Campaign Fruit Match
Advertiser McDonald's
Brand McDonald's

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