Museum Streets

Pampero Rum Promotes Art in Lisbon

A cultural podcast for a spirit. Lisbon had decided to launch a big operation to clean the walls of the city. Pampero Rum has created a podcast, guide of the "ephemeral" museum of urban art (graffiti) to download from the web. A successful operation which has been reproduced in other european cities with low expenditures and prizes among the advertising world.

TitleEphemeral Museum
Agency
Campaign Ephemeral Museum
Advertiser Diageo
Brand Pampero Rum

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length