A cultural podcast for a spirit. Lisbon had decided to launch a big operation to clean the walls of the city. Pampero Rum has created a podcast, guide of the "ephemeral" museum of urban art (graffiti) to download from the web. A successful operation which has been reproduced in other european cities with low expenditures and prizes among the advertising world.
|Agency||Leo Burnett Publicidade, lda.|
|Business Sector||Subscribers Only|
|Media Type||Case Study|