Not quite “Pimp My Ride” but a novel idea nonetheless by “Hot Wheels” to market themselves…

Via an installation and a Facebook Campaign, viewers could see photos of the most recent Hot Wheels “models”.

Hot Wheels chose a simple yet effective method to illustrate their slogan “Hot Wheels- a new model arriving all the time”. In a parking lot a large ‘Hot Wheels’ blister pack was constructed where cars could drive in , the car-owners could then have their photo taken alongside their “Hot Wheels” car. Nearly 3,000 shots were taken and uploaded to Facebook with the different car models and colours being used as an effective tool to highlight ‘Hot Wheels’ commitment to having new models in stock all the time.
TitleHot Wheels My Ride
Agency
Campaign Hot Wheels My Ride
Advertiser Mattel, Inc.
Brand Hot Wheels

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