Original use of social media

Posthumous Tweets

This campaign is a follow-up to a project initiated three years ago by the ALS (Amyotrophic Lateral Sclerosis) Foundation and Publicis Amsterdam. The dramatic campaign filmed victims of the incurable disease and aired their requests for donations only after they had passed away. This time, ALS sufferer Gerrit Groeneveld started a Twitter account after his death. When anybody uses the hashtag #DareToAsk (a common way of requesting help or asking questions via Twitter) Gerrit calls for donations – even though he is no longer alive. The combination of messages across several media has boosted the funding of research into the fight against ALS.
TitleDead Man Tweeting
Campaign I Have Already Died
Advertiser ALS Foundation Netherlands
Brand ALS Foundation Netherlands

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