Outdoor installation & mobile App.

Make people smile again…

Surveys state that the Polish are not smiling. Blend-a-med, P&G toothpaste named Crest in several countries, and its agency Hypermediaisobar were at the origin of a surprising operation in Warsaw. 5 famous statues with fierce and grave characters that people are used to see in the streets have been slightly changed to offer a bright smile to the passers-by. An app. has also been created to spread out the smile into Poland and then promote the toothpaste
TitleSmiling Monuments
Agency
Campaign Smiling Monuments
Advertiser Procter & Gamble
Brand Blend-a-med

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LanguageEnglish
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Media Type Ambient
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Creative Director M...ej N....ki Subscribers Only
Art Director J...k Gie......ski Subscribers Only
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Copywriter K...ad S....cki Subscribers Only
Account Director T...sa Sz.....wska Subscribers Only
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