Parking stunt for Fiat

Entertaining and useful billboard

To promote their new parking assistant, Fiat and Leo Burnett have created a stunt with an interactive parking billboard linked to distance sensors. How it works? The interactive video billboard presents different assistants showing you the remaining space when you're trying to park in front of it. Thus, parking becomes cool, safe, stress-free or even a child's play, like with the FIAT parking assistant.

TitleParking Billboard Case Film
Agency
Campaign Parking Billboard
Advertiser Fiat
Brand Fiat 500

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