Perfect combination between a website and an automotive brand to create branded content

Online test for some features of the vehicles

Land Rover & Wetransfer have partnered to offer Wetransfer users a native advertising: WeDefender (the encounter between one of the most practical tools to transfer heavy files online and Land Rover Defender, the vehicle to do just the same, but in real life). Wunderman has adapted wetransfer interface so that, when landing on WeDefender, the users could upload and transfer their heavy files as if they were virtually transferred by land Rover Defender. They also had the possibility to interact with WeDefender to discover the vehicle’s main load features, book an appointment and a test with a car dealer and share their experience on social networks
TitleWeDefender
Agency
Campaign WeDefender
Advertiser Land Rover
Brand Land Rover

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